Silly marketing mistakes: Racehorse and Scud Missiles?!
Posted by jskoda in News, Opinions, tags: anti-American, LinkedIn, marketing, VerizonThe new Droid ad infers that other touch phones are beauty queens while the Droid is ugly but functional. The metaphor the commercial uses is a racehorse duct taped to SCUD missile. I’m not a marketing whiz by any stretch of the imagination but I think Verizon and Droid need to seriously consider connecting their service and phone with a 1950’s era missile that has been used to attack Israel in 1977, fired by both Iran and Iraq during their war in the 80’s, and used against US troops in the first Gulf War.
Watch carefully and you’ll see that the missile doesn’t appear to be a SCUD at all but, resembles the American Polaris missile.
I suppose Verizon and Droid want to emotionally connect their phone with a Soviet weapon system employed by such wonderful countries as North Korea, Iran, and Vietnam for some particular reason. Perhaps Droid is going to go for the left over international market where other touch phones are not available. Why would you sell to the American market by comparing your product to an adversarial missile system?
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